L'Oréal Matrix Roadshow
- 07. April - 29. April 2015
- Czech Republic, Slovakia, Hungary
- Special Events Production
- Participants: 3000
A team of professionals composed of stylists representing the brand Matrix introduced new trends for the season of spring/summer 2015 in a hairdressing roadshows in 11 cities across 3 countries during April.
The Czech Republic (Prague, Pilsen, České Budějovice, Pardubice, Liberec, Ústí nad Labem, Brno, Ostrava), Slovakia (Bratislava, Nitra, Banská Bystrica, Košice), Hungary (Budapest) welcome up to 2000 professional hair stylists from central Europe during this show.
Professional hair stylists presented the latest news regarding colors, technology and products as well as the current women's and men's haircuts followed by an eye-catching styling show. The organisational part of this special event was secured by C-IN. What makes the roadshow different is, that it contains 11 small events in one and each requires a range of organisational activities to be coordinate in a limited time frame.