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Impact of Covid-19 on associations: Can a crisis lead to new opportunities?

The Covid-19 pandemic crisis has hit us like a storm, catching most of us unprepared in many ways.

Growing your Association´s membership base: Communication is key

It goes without saying that the membership curve grows faster if the association holds a congress in that given year. Discounted registration fees and other benefits are an easy attraction. But what if the conference is held every two or even three years? The expectations for the number of members are logically lower, but one should not simply disregard this as a non-congress year.

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During this uneasy time of the coronavirus (COVID-19) outbreak, the meetings industry, amongst many others, is taking a hard hit. 

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