The unusual event LOréal Matrix Roadshow 2015 was successfully held from 7th to 29th April.

Business News | May 08, 2015
The unusual event LOréal Matrix Roadshow 2015 was successfully held from 7th to 29th April.

A team of professionals composed of stylists representing the brand Matrix introduced new trends for the season of spring/summer 2015 in a hairdressing roadshows in 11 cities across 3 countries during April.

The Czech Republic (Prague, Pilsen, České Budějovice, Pardubice, Liberec, Ústí nad Labem, Brno, Ostrava), Slovakia (Bratislava, Nitra, Banská Bystrica, Košice), Hungary (Budapest) welcome up to 2000 professional hair stylists from central Europe during this show.

Professional hair stylists presented the latest news regarding colors, technology and products as well as the current women's and men's haircuts followed by an eye-catching styling show. The organisational part of this special event was secured by C-IN. What makes the roadshow different is, that it contains 11 small events in one and each requires a range of organisational activities to be coordinate in a limited time frame.

However, the Roadshow 2015 for the brand Matrix under L´Oréal Professionnel was not the first cooperation with L´Oréal. The long-term cooperation with this company goes all the way back to 2006. Apart from roadshows, C-IN provided for this top corporate client many times with a variety of professional services such as accommodation and demanding technical support for L´Oréal Professionnel Congresses and L´Oreál Congress, Color Trophy. These events are focused on inspiration, education and activities to enhance the development of professional hairstyle skills.

Please see particular references regarding L´Oréal special events here.

 

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