L'Oréal Professionnel Diarichesse a Dialight Roadshow

  • 20. February - 08. March 2012
  • Czech Republic and Slovakia
  • Special Events Production
  • Participants: 2000

C-IN has realized the L'Oréal Professionnel road show. The new generation of colours tone on tone from Diarichesse and Dialight series were introduced to almost 2 000 hairdressers in 9 cities of Czech Republic and Slovak Republic at specific selected venues such as theatres, cultural centres and hotels. The ambassadors and educational team of L'Oréal Professionnel introduced new possibilities of hair colouring with a more intense, shiny and long-lasting shimmer. Cooperated hairdressers shared their experiences with these new colours and presented an interesting styling show. Hairdressers were able to admire the work of the top Czech and Slovak invited specialists and at the end all the guests could discuss and share new knowledge over a drink after the end of show.

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